Design Thinking


Before I start any project I first use IBM's Design Thinking methodologies when assessing a new project. Not every organization puts users first. Sometimes, they have explicit business rationale. For example, in a highly commoditized industry you may prioritize cost of delivery over user experience. As a design thinker, you may not agree with that, but it’s still a valid strategy to pursue.

But I don't measured by the features and functions I ship. I measured by how well I fulfill my users’ needs. My users rely on me to help get their jobs done everyday.

When I shift the conversation from one about features and functions to one about users and user outcomes, I deliver more useful, usable, and desirable solutions. I elevate professions and redefine industries. But most importantly, I earn the trust and respect.